Skip to Content
Press Hook · Brand Dossier Updated 1 day ago Save
GIR
GIR

GIR

Elevated kitchen tools for everyday use

Founded

2012

Headquarters

New York, NY

Social

Industries

Home

Stocked at

Nordstrom Target Amazon

Affiliates

CJ Affiliate Skimlinks

About the Brand

About

The choice of culinary professionals and discerning home cooks alike, GIR kitchen utensils and tools are lightweight, made from indestructible, non-toxic silicone, and are available in more than three dozen colors.

Founding Story

Nearly a decade ago, GIR was launched with a dream to build the world's first unibody silicone spatula. Since then, our line has grown to over fifty exceptional products that are changing the world of cooking. Starting with the highest quality materials to patented design techniques and a vibrant color palette you can't find anywhere else, these are the tools you'll reach for everyday.

Signature Products

Tap a product to view details and request a sample.

Press Coverage

FOOD & WINE

May 10, 2026

Ditch Microplastics for Good — Shoppers Love These 10 Non-Toxic Kitchen Swaps, From $2 Apiece

Read

YAHOO (CURRENTLY)

May 9, 2026

The Real Reason These '00s Cartoons Were Canceled

Read

FOOD & WINE

May 1, 2026

Are Silicone Cooking Utensils Safe? Here's What to Know Before Replacing Your Set

Read

EATINGWELL

Apr 26, 2026

Cardiologists Say You Should Avoid These 4 Kitchen Tools—and Replace Them With These 7

Read

THE KITCHN

Apr 17, 2026

I Finally Quit Using Plastic Cooking Tools for Good, Thanks to This Brilliant Find

If you, like me, are on a mission to get rid of things in your home that can possibly leach microplastics, then you’ll come to find out that the kitchen is basically ground zero. Plastic wrap, food storage containers, utensils, and more have become a standard in kitchen supplies, and can pose a risk of long-term harm to our bodies.
Read

YAHOO SHOPPING

Apr 13, 2026

Save or splurge? A professional baker shares which kitchen gear is worth your money

High prices got you down? Here's the skinny on how to best spend your cash on cookware, appliances and more.
Read

BUSINESS OF HOME

Apr 9, 2026

How a logistics company's shutdown left indie brands in the lurch

Read

YAHOO SHOPPING

Apr 9, 2026

How to make the best cake every time: A professional baker's tips

Read

EATINGWELL MAGAZINE

Apr 5, 2026

5 Plastic-Free Kitchen Swaps I Made After Talking to Experts

Muck Rack alert snippet includes: "My favorite brand for these tools is GIR."
Read

FOOD & WINE

Apr 4, 2026

Are Silicone Cooking Utensils Safe? What Microplastics Experts Want You to Know

Read

THE FILTERY

Apr 3, 2026

according to chefs

Read

YAHOO SHOPPING

Apr 2, 2026

The Kitchen Hall of Fame

Read

FOOD & WINE

Mar 28, 2026

I'm Refreshing My Kitchen Tools This Spring — These Are What I'm Grabbing During Amazon's Spring Sale

Including John Boos, Yeti, OXO, and more.
Read

EATINGWELL

Mar 28, 2026

Cardiologists Want You to Avoid These 4 Kitchen Tools—and Replace Them With This

Learn how to phase these out of your kitchen.
Read

HUFFING POST

Mar 28, 2026

This $15 Kitchen Tool Is A Busy Restaurant's Best-Kept Secret

Read

SERIOUS EATS

Mar 27, 2026

5 Affordable Non-Toxic, Nonstick Cooking Tools I Got Rid of My Teflon For

Read

MSN (US)

Mar 26, 2026

I’m a public health expert, and these are the 5 plastic kitchen tools to avoid at Amazon's Big Spring Sale

Here’s what I recommend cooking with instead.
Read

MANSION GLOBAL

Mar 26, 2026

Looking to Restock Your Kitchen? Orianne Shapira, Chef of Michelin-Starred Shmoné, Has Advice

Looking to Restock Your Kitchen? Orianne Shapira, Chef of Michelin-Starred Shmoné, Has Advice
Read

YAHOO SHOPPING

Mar 26, 2026

Still Looking to Ditch that Plastic Spatula? We Have Plenty of Alternatives.

Read

FOOD & WINE

Mar 25, 2026

I’m a Public Health Expert, and These Are the 5 Plastic Kitchen Tools to Avoid at Amazon's Big Spring Sale

Here’s what I recommend cooking with instead.
Read

EATINGWELL

Mar 20, 2026

7 Kitchen Items That Dietitians Want You to Avoid—and What to Replace Them With

Their answers might surprise you.
Read

GOOD HOUSEKEEPING

Mar 18, 2026

The Best Tools for Baking Sourdough, According to Our Testing

I've done the work—here's my curated list of the essential tools you need to make sourdough bread.
Read

FOOD NETWORK

Mar 16, 2026

Are Silicone Kitchen Tools Safe?

Silicone is most likely in your spatula, and your kid's utensils. But is it a safer alternative to plastic?
Read

GOOD HOUSEKEEPING

Mar 13, 2026

12 Kitchen Tools Good Housekeeping Experts Use Almost Every Day

Our culinary pros swear by these countertop must-haves.
Read

YAHOO SHOPPING

Mar 10, 2026

I'm a professional baker who doesn't own a wooden spoon — here's what I use instead

My three preferred kitchen tools are much more efficient when it comes to stirring, scraping and scooping.
Read

FOOD & WINE

Mar 9, 2026

Are Silicone Cooking Utensils Safe? These Microplastic-Free Picks Ensure I’ll Never Go Back to Toxic Versions

And they start at just $8.
Read

ALLRECIPES

Mar 6, 2026

8 Essential Kitchen Tools Our Editors Can't Live Without — All Under $15

All are $15 or less.
Read

MSN

Mar 6, 2026

8 essential kitchen tools our editors can't live without — all under $15

Between testing kitchen gear, developing new recipes, and cooking for our families, Allrecipes editors dedicate significant time to the kitchen. That’s why, when we find a product we like, we tend to buy multiples. It’s not only the pricey Le Creuset Dutch ovens and Ninja air fryers we fall in love with, but also the smaller, time-saving gadgets and cooking essentials that surprise us. Earlier this week, I spoke with my fellow editors about their favorite kitchen tools and equipment under $15—here’s what they said.
Read

CNN UNDERSCORED

Mar 5, 2026

Trying to avoid PFAS in the kitchen? Here's the best nonstick cookware we've tested

Read

SERIOUS EATS

Mar 4, 2026

Your Rubber Spatula Could Make You Sick—Here's When to Replace It

These new spatulas are all Serious Eats favorites.
Read

GEAR PATROL

Mar 3, 2026

Great Gifts Under $50

You don’t have to spend a fortune to give a great gift.
Read

GEAR PATROL

Mar 3, 2026

100+ Gifts Ideas for Women Who Have Everything

Read

GOOD HOUSEKEEPING

Mar 2, 2026

35 Best Gifts for Bakers That'll Help Them Whip Up Tasty Treats

From someone who's been baking for years.
Read

THE STRATEGIST

Feb 27, 2026

After a Year of Testing, I Found the Best Oven Mitts

Read

THE STRATEGIST

Feb 26, 2026

Everything You Need to Bake Cookies, According to Professional Bakers

Whether you only make the occasional chocolate-chip cookie or regularly mix, scoop, roll, cut, and slice batches of dough, your cookies are majorly impacted by the gear you own. Good ingredients and technique get you part of the way, of course — but the sheet trays, mixers, spatulas, and cutters you use actually make a difference. To find the best of the best, I spoke to professional bakers — pastry chefs, cookbook authors, bakery owners — about the versions of all of these they rely on. Below, you’ll find recommendations for the basics along with items you didn’t even know you needed, like a space-saving multitier cooling rack, a mini silicone spatula for corralling thick or sticky ingredients out of measuring cups, and a cookie cutter one expert uses in an unexpected way to give her bakery-status cookies at home.
Read

YAHOO SHOPPING

Feb 23, 2026

These 9 kitchen items are secret multitaskers, says a professional baker

Hand mixers, baking sheets and citrus zesters are way more versatile than you think — and these picks are expert-approved.
Read

YAHOO SHOPPING

Feb 23, 2026

These 9 kitchen items are secret multitaskers, says a professional baker

Hand mixers, baking sheets and citrus zesters are way more versatile than you think — and these picks are expert-approved.
Read

FOOD & WINE

Feb 22, 2026

Even the Olympics Are Banning PFAS — Here’s How to Keep Forever Chemicals Out of Your Kitchen

These kitchen essentials are PFAS-free.
Read

ALLRECIPES

Feb 19, 2026

12 Amazon Tools That Simplify One-Pot Weeknight Dinners, From Ingredient Prep to Cleanup

Starting at $10.
Read

MASHED

Feb 17, 2026

The Overlooked Kitchen Utensil For Perfectly Browned Ground Meat Every Time

You sear all sorts of ground meat in your trusty cast-iron skillet. But there's another tool you can use besides cookware to get the results you want: a balloon whisk. Simply mash and break up the meat in the pan as it cooks, as you normally would with a wooden spoon or spatula. The stiff wires of the whisk will swiftly cut through fatty and stringy proteins alike, busting up clumps into fine, evenly sized crumbles.
Read

FOOD & WINE

Feb 16, 2026

Martha Stewart’s Ideal Last Meal Is Eggs, and This Simple Tool Makes Scrambling Them Foolproof

One $16 tool is the secret to perfect scrambled eggs.
Read

ABC NEWS

Feb 3, 2026

'GMA' Deals & Steals for kitchen and home

Tory Johnson has exclusive offers for "GMA" viewers.
Read

GOOD MORNING AMERICA

Feb 3, 2026

'GMA' Deals & Steals for kitchen and home

Tory Johnson has exclusive "GMA" Deals & Steals for your kitchen and home.
Read

ALLRECIPES

Jan 31, 2026

8 Time-Saving Kitchen Tools Allrecipes Editors Love So Much, We Had to Buy Multiples

All are $15 or less.
Read

FOOD & WINE

Jan 31, 2026

Still Using Toxic Black Plastic in 2026? Upgrade to These Bestselling Silicone Utensils

Prices start at just $10.
Read

YAHOO SHOPPING

Jan 23, 2026

Save or splurge? A pro baker shares the only kitchen gear worthy of your money

High prices got you down? Here's the skinny on how to best spend your cash on cookware, appliances and more.
Read

FOOD & WINE

Jan 11, 2026

I Test Kitchen Gear for a Living, and These Are the 8 Non-Toxic Cooking Utensils I Recommend, Starting at $8

Including Le Creuset, Staub, and Misen.
Read

FOOD & WINE

Jan 10, 2026

Are Silicone Cooking Utensils Safe? What to Know, Plus Our Editors’ Favorite Microplastic-Free Tools

And they start at just $8.
Read

HOLA! US

Dec 13, 2023

FOR HER: BEST LAST-MINUTE GIFTS BEYOND MAKEUP THAT SHE WILL USE AND TOTALLY ADORE!

Read

FOOD NETWORK

Dec 12, 2023

37 Best Stocking Stuffers You Can Buy For $25 or Less

Read

WEBTIMES

Nov 9, 2023

The 23 Best Gifts for Bakers (2023)

The article does not provide any specific brands, products, or people to mention.
Read

FORBES

Oct 13, 2023

The Best Gifts Under $30 To Treat Everyone On Your List

Read

THE STRATEGIST

May 18, 2023

The 7 Very Best Kitchen Utensil Sets

GIR makes the best silicone spatulas around, favored by Strategist editors and professional chefs and bakers alike — and its ten-piece kitchen utensil set includes five of them.
Read

TINYBEANS

May 12, 2023

15 Kids Cooking Sets for Your Little Gordon Ramseys in Training

These babies are nonstick-safe, so young cooks can just focus on their creations, and the little hand-sized tools are ideal as they're learning. GIR 4-Piece Mini Tool & Container Set ($39.95)—Buy Here!
Read

CNN

May 1, 2023

The colorful GIR Flip flexible spatula is a foolproof kitchen staple

The GIR Ultimate Flip Flexible Spatula is a kitchen basic that has been perfected in terms of both form and function. The company’s initials stand for Get It Right and they certainly do with this tool, which is molded from a single piece of silicone (BPA-free, of course) over a fiberglass core, making it at once easy to clean, durable, and incredibly heat-resistant (up to 550 degrees Fahrenheit).
Read

TRUE ID

Apr 18, 2023

25 best Mother's Day gifts for the chef or baker in your life

GIR is one of my favorite brands to purchase kitchen tools from, and its 3-Piece Baking Set is a great gift for mother figures looking to expand their collection. The set comes with the brand’s 12-inch by 17-inch silicone baking mat, spatula and mini spatula.
Read

MASHED

Apr 17, 2023

The Best Cooking Utensils Of 2023

The GIR premium stainless steel whisk falls into the former category. The tear-drop-shaped kitchen utensil comes with 12 flexible stainless steel wires connected to a BPA- and BPS-free silicone handle.
Read

BON APPÉTIT MAGAZINE

Apr 10, 2023

The Best Graduation Gifts to Stock a New Kitchen

Instead of collecting subpar ladles and spatulas on a need-now basis, set up the aspiring cook with everything they’ll need with this streamlined collection. GIR’s spoons and spatulas are made of silicone, a nonstick, dishwasher-safe material that is safe to use on most pots and pans. Plus, the crock is included.
Read

THE KITCHN

Mar 10, 2023

The Brand Behind the Spatula We’re Obsessed With Is Having a Giant Sale — See Our Top Picks

There are certain retailers whom we know we can always go to for a discount. They host sales every other week, or so it seems, and both Kitchn staffers and readers are endlessly grateful. Then there are those brands whose stock sells like hotcakes even though it rarely goes on promotion — the products are just that good! One that comes to mind is GIR, the brand behind some of our most prized cooking tools. You might’ve seen one of our many posts about their famous silicone spatula that we can’t shut up about.
Read

CNN

Mar 10, 2023

The best sales to shop this weekend: Lululemon, Everlane, Great Jones and more

Functional, beautiful kitchen tools are 20% off sitewide with code HAPPYCLEAN. Now through March 13, shop silicone utensils — available in full and mini sizes — in gorgeous hues to match any kitchen decor.
Read

TINYBEANS

Dec 16, 2022

50+ Products to Rock Pantone’s 2023 Color of the Year: Viva Magenta!

In case you missed it, Pantone named the 2023 Color of the Year. We’ve been rocking Veri Peri, a blue-violet shade that we’re betting you’ve been seeing these past 12 months, but with 2022 coming to a close, we’re leaning into our new color obsession for ’23: Viva Magenta. Even just saying it is enough to get us excited.
Read

TINYBEANS

Dec 16, 2022

50+ Products to Rock Pantone’s 2023 Color of the Year: Viva Magenta!

Get ready to see Viva Magenta everywhere. We’re not mad about it.
Read

CNN

Nov 17, 2022

Everything you need to know about Black Friday 2022 — and 100+ best early deals to shop

There are decidedly two camps of shoppers when it comes to the biggest shopping week of the year: the ones who’ve been eagerly curating wishlists for months, and those who get a shiver of anxiety down their spine whenever the words “Black Friday” are uttered. Regardless of where you fall on that spectrum, you probably like to save money — and that’s where we come in.
Read

POPSUGAR.

Jun 10, 2022

The Silicone Utensils That Will Save Your Pots and Pans

Read

THE KITCHN

Jan 11, 2022

The Makers of Our Favorite Spatula Just Released a New Baking Kit and We’re Obsessed

A review of GIR's 3-Piece Baking Set
Read

NEW YORK TIMES PERSONAL FINANCE

Dec 9, 2021

2021 Holiday Gift Guide

5-Piece Mini Tool Set included in the NY Times Holiday Gift Guide - 2021
Read

NEW YORK TIMES PERSONAL FINANCE

Nov 30, 2021

Why We Love GIR Spatulas

A feature on Gir's bestselling kitchen tools
Read

Locations

HQ

GIR Headquarters

New York, NY, New York

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

GIR

Primary press contact

GIR

Press inquiries

  • presshook@patternbrands.com
  • Replies within 24 hours