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Get Joy
Get Joy

Get Joy

Unleash Wellness - Comprehensive nutrition made simple for dogs

Founded

2022

Headquarters

Austin, TX

Social

Industries

Health & Wellness Pets

Affiliates

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About the Brand

About

Get Joy is on a mission to improve the lives of families through pet health & nutrition. Life with healthy dogs is more fun, is more adventurous, is more energizing and simply put, better. The gut is the most important system in the body, critical for longevity and disease prevention for people and dogs. When we have the right balance in diet and a healthy microbiome, we can positively affect the health of every organ in the body, including the brain.An unhealthy Gut is inextricably linked to inflammation, accelerated aging, and nearly all chronic diseases including cancers, diabetes and obesity. Get Joy puts “gut health” at the center of all our innovative thinking and thanks to our expert animal nutritionists, we’ve developed science-backed nutrition and supplement products that deliver to your dog essential gut health, every day.

Founding Story

Tom founded Get Joy in 2018, shortly after his Golden Retriever, Cooper, became ill with Lymphoma. Tom realized that, as nutritional wellness became a key component for humans, far too many dogs were stuck eating kibble and other highly processed foods. That’s when he decided to drive a shift in dogs’ nutritional paradigm.

After consulting with veterinarians and vet nutritionists, Tom discovered -- and prioritized -- three wellness pillars of dogs’ health: Nutrition, genetics, and environment. At Get Joy, our focus is on the most important and controllable pillar: Nutrition. This commitment was born out of an ingrained passion to make a difference in our dogs’ lives.

Tom credits Dr. Kendra Pope, company advisor, with helping him understand the healing principles that are possible through nutrition. Dr. Pope moved quickly to aid Cooper with fresh ingredients and without additives or preservatives -- only the ingredients that would best drive wellness and prevention. Farm-to-table became farm-to-bowl.

Thanks to his new nutritional regimen, Cooper lived for another 20 months. That meant 20 extra months with Tom’s family and, while losing a great friend is always hard, the lessons learned are now being put into practice at Get Joy.

Signature Products

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Team & Experts

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  • Tom Arrix is CEO and founder of Get Joy, the makers of vet-developed meals and treats. (www.getjoyfood.com).Get Joy is a dog wellness company with gut-healthy nutrition at its core, and a mission to improve the lives of families through pet health and nutrition.After his dog was diagnosed with lymphoma, Tom founded Get Joy with the goal of making dogs’ lives exceptional, disease-free, and healthy throughout their lifetime. He sees a day where chronic diseases are no longer health and wellness high hurdles for dogs to clear.Get Joy prioritizes a dog's health with science-backed fresh and freeze-dried meals, superfood treats, and brand-new supplements using ingredients optimized for a dog's gut health, digestion, and immunity.

    Location · Norwalk, CT Since · 2022

Press Coverage

SHOP TODAY

Apr 8, 2026

2 Kid-Friendly Recipes That Are Perfect for an After-School Snack

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PET AGE

Apr 8, 2026

Global Pet Expo Recognizes Best in Show at 16th Annual New Pet Products Showcase

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YAHOO FINANCE

Apr 7, 2026

How Investors Are Reacting To Sprouts Farmers Market (SFM) Nationwide Wellness Brand Expansion With Noot And Get Joy

Investor-oriented article noting that beverage brand Noot and pet nutrition company Get Joy launched nationwide across Sprouts Farmers Market stores, expanding Sprouts’ wellness-focused offerings.
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PETS+

Mar 29, 2026

Meet the 2026 New Product Showcase Winners at Global Pet Expo

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PETS+

Mar 26, 2026

A 6-Year-Old's Question Sparked a New Category in Pet

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THE KITCHN

Dec 12, 2025

5 Hosting Gifts Our Editors Always Give During the Holidays (No, Wine Did Not

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FOX NEWS

Dec 12, 2025

'Fox & Friends' unveils day 11 of the Advent calendar: Get Joy dog food

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AMERICA ONLINE

Dec 9, 2025

I Spend More Money on My Dog For the Holidays Than the Rest of My Family-t

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PUREWOW

Dec 9, 2025

I Spend More Money on My Dog For the Holidays Than the Rest of My Family—Here Are 13 Pup Gifts Worth Shopping

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AOL

Dec 9, 2025

I Spend More Money on My Dog For the Holidays Than the Rest of My Family- Here Are 13 Pup Gifts Worth Shopping

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DAILY MOM

Nov 29, 2025

Unique Gift For Dog And Fur Baby Lovers

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US MAGAZINE

Nov 24, 2025

Holiday Gift Guide 2025: Best Gifts for Foodies Pet Parents & More

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US WEEKLY

Nov 24, 2025

Holiday Gift Guide 2025: Best Gifts for Foodies Pet Parents & More

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TODAYS FAMILY MAGAZINE

Nov 8, 2025

Get Joy Turns Every Meal into a Lifeline for Shelter Dogs

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TODAY'S FAMILY MAGAZINE

Nov 8, 2025

Get Joy Turns Every Meal into a Lifeline for Shelter Dogs

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INSTAGRAM

Oct 31, 2025

Gift basket coverage

Get the players and parents in PEAK performance shape with these NEW products coming to market:
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PETFOOD INDUSTRY

Oct 29, 2025

Get Joy partners with Dan Buettner on dog longevity

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PETFOOD INDUSTRY

Oct 29, 2025

Get Joy partners with Dan Buettner on dog longevity

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THE TAKEOUT

Oct 24, 2025

The 11 Best Gifts For The Beer Lovers In Your Life

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DOGSTER

Oct 24, 2025

Gut Check: The Surprising Link Between the Microbiome and Dog Health – Dogster

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YAHOO LIFE

Oct 7, 2025

I'm a Dog Mom & Shopping Editor & These Are the Amazon Pet Day Deals I'm Grabbing Before They're Gone

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THE STREET

Oct 2, 2025

Get Joy Expands Nationwide at Sprouts Farmers Market, Bringing Functional,

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THE STREET

Oct 2, 2025

Get Joy Expands Nationwide at Sprouts Farmers Market, Bringing Functional, Gut-Healthy Dog Nutrition to Pet Parents Everywhere

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BESTREVIEWS

Jun 30, 2024

Best calming supplements for dogs who hate fireworks

The article discusses various calming supplements for dogs who are stressed by fireworks during the Fourth of July, including brands like Get Joy, Finn, Zesty Paws, Vibeful, PetHonesty, Purina Pro Plan, and Chew + Heal. These supplements contain ingredients such as valerian root, chamomile, passion flower, tryptophan, melatonin, and hemp, which are known to help ease anxiety in both humans and animals. The article highlights the effectiveness of these ingredients and mentions various deals and discounts available for these products.
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BESTREVIEWS

Jun 24, 2024

Best calming supplements for dogs who hate fireworks

The article discusses various calming supplements for dogs that are particularly useful during fireworks, such as around the Fourth of July. It mentions products like Get Joy Calm+ Supplement, Finn Calming Aid Soft Chew Dog Supplement, Zesty Paws Hemp Calming Bites, Vibeful Behavior Support Powder, PetHonesty Calming Hemp Chicken-Flavored Chews, Purina Pro Plan Veterinary Diets Calming Care, and Chew + Heal Anxiety & Stress Dog Supplement. These supplements contain ingredients like valerian root, chamomile, passion flower, melatonin, and hemp, which are known to help reduce anxiety and promote relaxation in dogs.
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PAHOMEPAGE.COM

Jun 24, 2024

Best calming supplements for dogs who hate fireworks

The article discusses various calming supplements for dogs who are scared of fireworks, highlighting products like Get Joy Calm+ Supplement, Finn Calming Aid Soft Chew Dog Supplement, Zesty Paws Hemp Calming Bites, Vibeful Behavior Support Powder, PetHonesty Calming Hemp Chicken-Flavored Chews, Purina Pro Plan Veterinary Diets Calming Care, and Chew + Heal Anxiety & Stress Dog Supplement. It details the active ingredients such as valerian root, chamomile, passion flower, melatonin, and hemp, which help reduce anxiety in dogs during the Fourth of July celebrations. The article also mentions discounts and offers available on these products.
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KARK

Jun 24, 2024

Best calming supplements for dogs who hate fireworks

The article discusses various calming supplements for dogs who are stressed by fireworks, highlighting products like Get Joy Calm+ Supplement, Finn Calming Aid Soft Chew Dog Supplement, and Zesty Paws Hemp Calming Bites. These supplements contain ingredients such as valerian root, chamomile, and passion flower, which are known for their calming effects. The article also mentions promotional deals available for these products ahead of the Fourth of July.
Read

KFOR.COM

Jun 24, 2024

Best calming supplements for dogs who hate fireworks

The article discusses various calming supplements for dogs who are scared of fireworks, highlighting brands such as Get Joy, Finn, Zesty Paws, Vibeful, PetHonesty, Purina Pro Plan, and Chew + Heal. These supplements contain ingredients like valerian root, chamomile, passion flower, tryptophan, melatonin, and hemp, which help in reducing anxiety and promoting relaxation in dogs. The article also mentions special deals available for these products ahead of the Fourth of July.
Read

BRPROUD

Jun 24, 2024

Best calming supplements for dogs who hate fireworks

The article discusses various calming supplements for dogs who are distressed by fireworks, particularly around the Fourth of July. Brands like Get Joy, Finn, Zesty Paws, Vibeful, PetHonesty, Purina Pro Plan, and Chew + Heal offer products with ingredients such as valerian root, chamomile, passion flower, tryptophan, melatonin, and hemp to help ease anxiety in pets. These supplements are available in various forms like soft chews and powders, with promotions like autoshipping discounts and free gifts available for some products.
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THE WESTERLY SUN

Jun 3, 2024

Front Porch Chatter: Monday, June 3, 2024

The article discusses Gordon Ramsay's visit to Watch Hill, where he shared a photo on Instagram celebrating the long weekend. It mentions the Dante Society's upcoming banquet honoring Nick Castagna and John Layton's departure from the Sun for the Providence Business News. Additionally, it highlights Torey Malatia's event at the Roger Williams Botanical Garden and a donation by Weekapaug Inn to the Stand Up For Animals Wellness Clinic.
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BUSINESSWIRE

Apr 4, 2024

Chasing Our Tails: Get Joy Unveils Startling Findings in Dog Wellness and Nutrition Survey

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PET FOOD PROCESSING

Apr 1, 2024

Get Joy, Phillips partner for nationwide distribution boost

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PET AGE

Mar 26, 2024

Get Joy, Phillips Pet Partner to Expand Nationwide Distribution of Holistic Dog Wellness Products

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NEWS 12 CONNECTICUT

Nov 14, 2023

Behind the Scenes Look at Get Joy in South Norwalk

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INC. MAGAZINE

Oct 23, 2023

How a Small Connecticut Pet Brand Saved a New York City Dog Parade

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NEW YORK TIMES PERSONAL FINANCE

Oct 4, 2023

Facing Cancellation, Halloween Dog Festival Gets a Formal Parade Route

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MEDIUM

Jul 12, 2021

Tom Arrix Of Get Joy On Five Things You Need To Build A Trusted And Beloved Brand

Tom Arrix is the founder of Get Joy, a dog company dedicated to fostering wellness and happiness among dogs. Get Joy offers fresh nutrition, wellness services, digital innovations, and supplements. They recently launched the world's first dog park in the metaverse. Tom Arrix is a former Facebook executive who built the North American advertising business.
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Press Releases

Get Joy and Renowned Longevity Expert Dan Buettner, Founder of Blue Zones, Present Aging on ‘Paws’:

Oct 23, 2024

Get Joy and Renowned Longevity Expert Dan Buettner, Founder of Blue Zones, Present Aging on ‘Paws’:

Partnership Unveils Simple, Actionable Steps for Canine Longevity through Upcoming Docuseries and Content

Partnerships · 551 words

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Get Joy Celebrates National Dog Day with 50% off + Free Treats

Aug 16, 2024

Get Joy Celebrates National Dog Day with 50% off + Free Treats

Get Joy Celebrating 8/26 with Pawsitively Spectacular Promotions

Deals · 314 words

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Locations

HQ

Get Joy

22 Elizabeth St, Norwalk, CT 06854, USA, Norwalk

<h2>Get Joy's purpose is to create a world where we prioritize dog wellness as much as human wellness through supporting our dog’s mind, body, and soul.</h2><p><br></p>

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Tom Arrix

Primary press contact

Tom Arrix

Founder

  • molly@sedcommunications.com
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