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Fay is expanding access to affordable, inclusive nutrition counseling by connecting individuals to Registered Dietitians (RD’s)---all covered by insurance. Founded in 2022, Fay helps people improve their health and wellbeing through food and their relationship with it. The insurance-friendly nutrition therapy support platform offers virtual or in-person access to the right RD for individuals’ unique goals and circumstances, with most people paying $0 out-of-pocket. Fay supports Registered Dietitians by providing a full-suite “business in a box” with insurance credentialing and an easy-to-use platform to reach and connect with prospective clients.

Team Bios

Rita is a board-certified, Registered Dietitian Nutritionist at Fay with a career in providing 1-on-1 medical nutrition therapy and customized nutrition counseling. She received her Bachelor of Science degree and completed her supervised practice from Dominican University, where she graduated Summa Cum Laude. She has over 8 years of experience in nutrition counseling. Many of the clients/patients she sees daily are diagnosed with disordered eating/eating disorders, IBS, prediabetes, hypertension, high cholesterol, PCOS and GERD. She became a dietitian to help people improve their health physically and mentally as it relates to food and nutrition. She uses a personalized approach and meets you where you're at promoting positive outcomes with her sincere and empathetic personality. Rita gives you the tools you need to create new behaviors, encouraging a sense of accountability and educates you on the science of food and nutrition to improve your quality of life. She is here to debunk nutrition myths and to support you as you go through your journey to great health and well-being. As a lifelong learner, Rita enjoys reading and researching emerging nutrition topics to give you the latest most accurate information. Her certificates from Stanford University in Nutrition, Adult Weight Management from the Academy of Nutrition and Dietetic Association, and FODMAP training from Monash University have propelled her to a higher level of expertise. Rita enjoys eating out, talking walks with her husband and spending quality time with her 4 adult kids and teenager.

As a Registered and Licensed Dietitian and Certified Strength & Conditioning Specialist with over a decade of experience in the health and wellness industry, I have developed a deep commitment to improving people's lives. My early work as a kinesiologist and certified sports nutritionist gave me valuable experience working with individuals from diverse backgrounds, helping me develop a keen understanding of my clients' unique needs and challenges. Driven by my desire to expand my knowledge and expertise, I pursued a dietetics degree from the University of Alabama, where I excelled academically and graduated Summa Cum Laude. During my studies, I served as the treasurer for the Distance Student Dietetic Association, where I developed strong leadership skills that have proven invaluable in my career. Today, I work as a clinical dietitian, managing over a hundred inpatient beds while running a successful private practice. Through my dedication and hard work, I have earned recognition from major online publications such as Forbes Health, Generation Iron, and T-Nation, where I have been featured for my contributions to the field. I remain committed to staying up-to-date with the latest research and best practices in my field, attending conferences, workshops, and other professional development opportunities to ensure that I continue providing my patients and clients with the highest level of care. Whether working one-on-one with clients or managing a team of healthcare professionals, I am passionate about positively impacting the health and well-being of others.

Amy is a Certified Dietitian, with a Bachelor of Nutritional Sciences Degree from the University of Arizona. Amy will use her 10 years of counseling experience with medical nutrition therapy for kidney, cardiac, diabetes and weight management. Amy helps you create realistic, sustainable changes that can go a long way in meeting your unique lifestyle goals. Amy enjoys weight lifting, rucking, hiking and biking in the mountains. Amy chose to study nutrition to help others learn about the connection of nutrition in disease prevention and improving overall health. Amy has found her true passion of nutrition counseling and looks forward to getting to know you and helping you meet your nutritional goals.

Suzanna is a Board Certified and Licensed Registered Dietitian. She completed her Bachelor of Science degree at Purdue University and completed her clinical internship and Masters of Business Administration at Dominican University. Suzanna has been an RD since 2019 and is an expert in pediatric and prenatal nutrition. However, she is the most passionate about helping anyone reach their goal. A session with Suzanna will make you feel understood and know the WHY behind the science-backed action items that she provides to move you toward your goal. Suzanna is characteristically empathetic and will meet you at whatever level of motivation you are. In her spare time, Suzanna is trying out new restaurants in Orange County, California with her husband and finds peace when taking their boxer puppy for walks on the beach. Suzanna became an RD because she is obsessed with helping people become the best version of themselves.

Nicholas is a Registered Dietitian specializing in gastrointestinal disorders such as Irritable Bowel Syndrome (IBS), Inflammatory Bowel Disease (Crohn's and Ulcerative Colitis), Celiac disease, GERD and functional GI disorders. Alongside these specialties, Nicholas has a keen interest in LGBTQ+ Health, men’s health, and sports nutrition.

Clients working with Nicholas can anticipate personalized nutrition counseling grounded in evidence-based practices. His approach fosters empowerment, enabling individuals to make informed choices that enhance their health and cultivate positive relationships with food.

Nicholas graduated with a B.S. in Nutrition and Food Science with a concentration in Dietetics, and completed his dietetic training at Vanderbilt University Medical Center with a focus on disease management and health promotion. Nicholas has also completed Monash University's training in the FODMAP diet for Irritable Bowel Syndrome (IBS), and is trained in gluten related disorders. Nicholas initiated his career at Columbia University Medical Center as a clinical dietitian, later transitioning to private practice in 2020.

Beyond his professional pursuits, Nicholas is a triathlete who enjoys recharging at the beach and immersing himself in a good book. If you're seeking a knowledgeable and compassionate dietitian to guide you toward your health goals, Nicholas is your trusted resource.

Avital strives to provide every client with the individualized approach they need. When working with Avital, clients can expect empathy, a creative thinker with a “real-life” approach to problem-solving, and a clinician well-versed in deep science and the latest research. Avital takes pride in explaining conditions, lab tests, and other concepts that many clinicians skip over.

Avital's specialty areas include high blood sugar (prediabetes, diabetes (type 1 & 2), gestational diabetes), high cholesterol and triglycerides, pediatrics, and Intuitive Eating. Avital received her Nutrition and Dietetics degree from the University of Maryland, College Park, and completed her required internship year at the University of Maryland Medical Center in Baltimore. She became a licensed dietitian in 2018, and since then has expanded her experience in both clinical and community settings, been published in national journals, local newspapers, and online, and has successfully helped many clients manage their blood sugar, lower their cholesterol, and rediscover their healthy relationship with eating.

A common refrain Avital hears from clients is “why doesn’t everyone teach this?” as clients learn to understand biology and nutrition in a straightforward way. It gives Avital great joy to help explain how the body works, which in turn allows recommendations to be more easily understood, rationalized, and followed.

Shannon is uniquely qualified to support individuals through their nutrition journey because she has been in their shoes. After overcoming personal struggles with fueling for athletic performance (including fat loss and muscle gain), orthorexia, and binge eating, she became a registered dietitian to help others. Shannon has worked with athletes at all ages and levels, including NFL, NBA, MLB, MiLB, collegiate, and high school athletes. She has collaborated with teams such as University of Louisville Football and the Miami Marlins, as well as human performance centers like IMG Academy and EXOS. Shannon loves to travel and is a full-time digital nomad.

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Sam Faycurry

CEO and Co Founder

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Sam Faycurry, CEO and Co-Founder of Fay, embarked on a journey from a passion project aimed at aiding family members in their dietetic practice to leading a company on a mission to revolutionize society's relationship with food. Alongside Mark Stefanski, CTO at Fay, Sam champions Fay's platform, connecting individuals with affordable, insurance-covered care from Registered Dietitian Nutritionists. With a focus on proactive healthcare, Fay is transforming the American health landscape, democratizing access to nutrition services and empowering both providers and patients alike.

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