About the Brand
About
Bellabooty is a Los Angeles–based lifestyle and fitness brand specializing in glute-focused training. Founded by Brett and Greta Beck, Bellabooty operates under Believe Pursue LLC, a product and project development company dedicated to creating he brand blends strength training expertise, inventive design, and a mission to make fitness - especially glute development more accessible - whether someone has full gym access or not.
Founding Story
Bellabooty was born in Los Angeles out of a simple but powerful idea: make glute training, especially hip thrusts, accessible and pain-free for everyone. As experienced trainers and entrepreneurs, Brett and Greta Beck noticed two major problems in the fitness world:
Pain & frustration - Hip thrusts with barbells left people bruised, uncomfortable, and often frustrated with clunky setups.
Limited access - Many skipped training Glutes entirely because they didn’t have the right equipment or a full gym setup.
Determined to solve these challenges, they set out to design a solution that would both eliminate the pain and make glute training accessible to anyone, anywhere.
This led to the launch of Bellabooty, the flagship brand under Believe Pursue LLC - a product and project development company founded by Brett Beck. Believe Pursue focuses on innovative solutions for fitness and lifestyle, and Bellabooty became its first viral success story with the creation of the world’s first patented hip thrust belt.
Developed and tested in their private Venice Beach gym, the Bellabooty Belt went from concept to viral product with over 100,000 units sold, helping people build stronger glutes safely and comfortably - without needing a full gym setup.
Signature Products
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Team & Experts
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Brett Beck is the founder of Bellabooty, the glute-focused lifestyle brand behind the world’s first patented hip thrust belt. With a background in fitness training, entrepreneurship, and product development, Brett has built Bellabooty into a brand known for innovation, quality, and accessibility.From conceptual design to hands-on testing in the brand’s Venice Beach training hub, Brett oversees product development, business strategy, and brand growth. Under his leadership, the Bellabooty Belt went from a simple idea to a viral fitness product with over 100,000 units sold worldwide, helping people train glutes safely, comfortably, and effectively - without needing a full gym setup.Today, Brett continues to push Bellabooty forward, combining his passion for movement, entrepreneurship, and smart design to make strength training accessible for everyone.
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Greta Beck began personal training in 2016 after becoming a mom in 2015, when she earned her prenatal and postnatal fitness certification. What started as a personal curiosity for movement grew into a career dedicated to helping people feel stronger, more mobile, and pain-free. At Bellabooty, Greta blends her expertise in glute training and functional movement with a mission to make strength training accessible and empowering for everyone.
Press Coverage
YAHOO CREATORS
May 20, 2026
On My Mind: I’d Bring Blush to a Desert Island
THE STRATEGIST
May 20, 2026
STRATEGIST BRAIN On My Mind: I’d Bring Blush to a Desert Island
BUZZFEED
Feb 28, 2026
28 Affordable Home Fitness Finds That’ll Actually Get Used
FIT AND WELL
Feb 20, 2026
The Bellabooty band has changed the way I strength train at home—and it’s 20% off right now on Amazon
DAILY MOM
Feb 2, 2026
Best Valentine’s Day Gifts for Her: Thoughtful Gift Ideas for Your Girlfriend or Wife
DAILY MOM
Jan 30, 2026
Unique Gifts For Your Love
GADGET FLOW
Jan 29, 2026
Bellabooty Belt Hip Thrust Trainer
TRENDHUNTER
Jan 26, 2026
Bellabooty Belt Focuses on Enhancing Lower-Body Strength
TREND HUNTER
Jan 26, 2026
Specialized Exercise Accessories
WARDROBE OXYGEN
Nov 19, 2025
Fitness Gift Guide for the Grown-ass Person
NANNY TO MOMMY
Nov 17, 2025
2025 Family Holiday Gift Guide — Thoughtful Gifts That Bring Joy, Faith & Fun
The holidays are here, and it’s time to find gifts that bring joy, meaning, and a little extra sparkle to the season! Whether you’re shopping for your kids, your spouse, or that one person who already has everything, this year’s Family Holiday Gift Guide is packed with thoughtful finds that inspire play, comfort, creativity, and faith.
Locations
Headquarters
12811 Venice Blvd., Los Angeles, CA 90066, USA, Los Angeles
<p>Bellabooty Headquarters - BECKFITLA, the private personal training gym of Brett and Greta Beck.</p>
Asset Library
Editorial-ready assets. All images cleared for press use with credit.