The Latest Tips, Journalist Interviews and Industry Insights
The Latest Tips, Journalist Interviews and Industry Insights
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Nov. 1, 2023 The Best Kept Secret For Boosting Ad Conversions Is Not What You'd ExpectIn the ever-evolving landscape of marketing and advertising, staying ahead of the curve is the name of the game at Press Hook. We've been closely monitoring a fascinating trend in advertising: brands are harnessing the power of their earned media (any material written about you or your brand that you haven't paid for or created yourself) placements within their ad creative to achieve significant boosts in return on …
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Oct. 25, 2023 Press Hook Profile: Trina Assur of Dinner Service NYToday we're chatting with Trina Assur, co-founder of the apparel brand Dinner Service NY. From early on, Trina and her co-founder Gabrielle Gomes understood the importance of PR when it came to storytelling, connecting with their audience, and building their brand. In this chat, we'll find out how Trina stumbled upon Press Hook and used it to take Dinner Service NY to the next level
PH: Can you …
All Posts
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May 15th, 2023 The Media Timeline From Pitch to Publication -
May 11th, 2023 What Is Earned Media & How Is It Different From Paid? -
May 9th, 2023 The Best Substacks Written By Lifestyle Journalists -
May 5th, 2023 What Is an Editorial Calendar & How Can Brands Use One? -
May 4th, 2023 The Top Substacks for Media Professionals -
April 28th, 2023 What Is a Media Deskside? -
April 26th, 2023 Media Relations vs Public Relations: Here's What to Know -
April 25th, 2023 How to Pitch Sales So Journalists Want To Cover Them -
April 21st, 2023 The Top Substacks for Media Opps -
April 20th, 2023 How To Build a PR Plan in 2023
