NEW RELEASE >>> 2025 Trend Report
A glimpse into some of the most impactful trends of 2025!
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Top 100 Celebrity Trends in 2024

From Olympian-Backed Hair Brands to Cinematic Bath Water Candles

— December 21, 2024 — Pop Culture
The 2024 celebrity trends continue to influence many industries, blending personal branding, pop culture, and consumer products. From Olympian partnerships to cheeky film-inspired creations, these trends highlight the power of star-driven innovation.

Seven-time Olympic medalist Simone Biles partners with K18 for a two-year campaign, showcasing her strength on and off the mat. With her stylist, Jasmine Johnson, as a brand ambassador, the campaign spotlights products like the 'K18 Molecular Repair Hair Oil' and 'Leave-In Mask,' which Biles credits for keeping her hair healthy amid rigorous routines. This collaboration exemplifies the growing trend of athlete-backed beauty brands that connect authenticity with high-performance products.

The film Saltburn sparks a unique product trend with Baum Designs’ ‘Jacob Elordi’s Bath Water’ candle. This soy candle humorously captures a memorable on-screen moment, showcasing how films can inspire novelty home goods. These candles turn cinematic experiences into tangible products, blending humor, pop culture, and decor.

These trends underscore how celebrities and entertainment continue to redefine consumer markets through innovative and engaging collaborations. For more celebrity trend innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.
9.3
Score
Popularity
Activity
Freshness
100
Film-Inspired Dessert Campaigns
Film-Inspired Dessert Campaigns
EDWARDS® Desserts Has Collaborated with Actor Jason Biggs
<
99
Actress-Supported Timepiece Campaigns
Actress-Supported Timepiece Campaigns
Jaeger-Lecoultre's New Campaign Features Anya Taylor-Joy
<
98
Total Body Optimization Programs
Total Body Optimization Programs
Centr Introduces the Inspiring Centr Circuit: Elevate Program
<
97
Exclusive Hydration Partnerships
Exclusive Hydration Partnerships
Flow Beverage Corp. will Sponsor TIFF 2024 and 2025
<
96
Lung Health Awareness Campaigns
Lung Health Awareness Campaigns
The Lung Health Foundation Teams Up with Maggie Mac Neil
<
95
Exclusive Doll-Inspired Smoothies
Exclusive Doll-Inspired Smoothies
Bumpin Blends Debuts the Barbie Strawberry Dream Smoothie Cubes
<
94
Sleek Luggage Capsules
Sleek Luggage Capsules
Tumi's Fall 2024 Line Boasts New Voyageur Leather & 19 Degree Frame Designs
<
93
Athlete Financial Partnerships
Athlete Financial Partnerships
The Shaquille O’deal Campaign Educates on Financial Freedom
<
92
Actor-Approved Travel Collections
Actor-Approved Travel Collections
Bally Collaborates with Adrien Brody on a New Line
<
91
Shake-To-Activate Perfume Formulas
Shake-To-Activate Perfume Formulas
'Ôrəbella Has Introduced the New NIGHTCAP Fragrance
<
90
Comfortable Matte Lipstics
Comfortable Matte Lipstics
Rare Beauty by Selena Gomez Boasts the Kind Words Matte Lipstick
<
89
Actress-Inspired Coffee-Brewing Campaigns
Actress-Inspired Coffee-Brewing Campaigns
Keurig Debuts K-Brew+Chill with Anna Kendrick's Help
<
88
Comedic Airline Spin-Off Ads
Comedic Airline Spin-Off Ads
Spirit Airlines Presents #NotInTheMiddle Starring Frankie Muniz
<
87
Animated Iced Tea Ads
Animated Iced Tea Ads
Brisk Iced Tea Debuts a Claymation Ad Starring Doja Cat
<
86
Italian Lifestyle Non-Alcoholic Campaigns
Italian Lifestyle Non-Alcoholic Campaigns
Charles Leclerc Joins Peroni Nastro Azzurro 0.0%
<
85
Celebrity Skincare Expansions
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
<
84
Celebrative Holiday Apparel Campaigns
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
<
83
Heavy Metal-Inspired Guitar Accessories
Heavy Metal-Inspired Guitar Accessories
Gibson Introduces the Dave Mustaine Strap & Strings Line
<
82
Desert Lily-Inspired Fragrances
Desert Lily-Inspired Fragrances
YSL Taps Dua Lipa to Front Its LIBRE FLOWERS & FLAMES Campaign
<
81
Athlete-Backed Human Performance Companies
Athlete-Backed Human Performance Companies
WHOOP Partners with Cristiano Ronaldo
<
80
Celebrity Super Bowl Commercials
Celebrity Super Bowl Commercials
NYX Makeup and Cardi B Debut Their First Super Bowl Commercial
<
79
Star-Studded Phone Campaigns
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
<
78
Donut Inspired Ad Campaigns
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
<
77
Singer-Songwriter-Inspired Hotel Lounges
Singer-Songwriter-Inspired Hotel Lounges
1 Hotel Toronto Introduces the 'Folklore Lounge'
<
76
Custom-Made Role Model Dolls
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
<
75
Celebrity-Endorsed Ice Cream
Celebrity-Endorsed Ice Cream
Sabrina Carpenter is Set to Release Espresso-Flavored Ice Cream
<
74
Goalkeeper-Led Home Appliance Campaigns
Goalkeeper-Led Home Appliance Campaigns
Hisense Partners with Iker Casillas and Manuel Neuer
<
73
Boy Band-Inspired Summer Partnerships
Boy Band-Inspired Summer Partnerships
Atypique Partners with AJ Mclean of the Backstreet Boys
<
72
Spy-Themed Spirit Campaigns
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
<
71
Cheeky Lighter Campaigns
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
<
70
Ice Cream-Inspired Energy Drinks
Ice Cream-Inspired Energy Drinks
C4 Energy Celebrates Its Creamsicle Flavor with Ludacris
<
69
Scream Queen Skincare Campaigns
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
<
68
Comfort-Focused Beauty Collections
Comfort-Focused Beauty Collections
Rare Beauty's Find Comfort Collection is Thoughtful
<
67
Smoothing Peptide Creams
Smoothing Peptide Creams
Keys Soulcare Boasts the Firm Belief Smoothing Peptide Cream
<
66
Reggae Star-Inspired Sports Lines
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
<
65
Mysterious Actor-Centric Whisky Spots
Mysterious Actor-Centric Whisky Spots
Jameson Irish Whiskey's New Ad Stars Aaron Taylor-Johnson
<
64
Celebrity-Backed Gelato Campaigns
Celebrity-Backed Gelato Campaigns
Talenti Gelato & Sorbetto and Bradley Cooper Debut Raise the Jar
<
63
Local Restaurant Campaigns
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
<
62
Time Capsule-Style Branding Campigns
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
<
61
Artist-Approved Cannabis Strains
Artist-Approved Cannabis Strains
Tinashe & RYTHM Premium Cannabis Announce the Green T Strain
<
60
Basketball-Centric Beverage Campaigns
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
<
59
Southern Rock-Inspired Guitar Designs
Southern Rock-Inspired Guitar Designs
Gibson Collaborates with Charlie Starr of Blackberry Smoke
<
58
Fashion-Forward Athlete Partnerships
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
<
57
Rebranded Food Delivery Apps
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
<
56
Self-Adhesive Lash Clusters
Self-Adhesive Lash Clusters
Velour Beauty Introduces the Self-Stick Lash Clusters Collection
<
55
Hardcore Hip Hop Collaborations
Hardcore Hip Hop Collaborations
DGK Partners with Onyx to Commemorate BACDAFUCUP
<
54
Monochromatic Celeb-Approved Headphones
Monochromatic Celeb-Approved Headphones
Kim Kardashian Informs New Colorways of Beats by Dr. Dre
<
53
Football-Inspired Grilling Campaigns
Football-Inspired Grilling Campaigns
Kingsford Partners with Retired Football Player Jason Kelce
<
52
Star-Studded Anniversary Campaigns
Star-Studded Anniversary Campaigns
Cartier Celebrate the Cartier Trinity's Centenary
<
51
Fact-Checking Skincare Campaigns
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
<
50
Adventurous Luxury Fashion Campaigns
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
<
49
Olympian-Backed Hair Brands
Olympian-Backed Hair Brands
Simone Biles and K18 Have Partnered Together
<
48
Vibrant Water Flavours
Vibrant Water Flavours
Sydney Sweeney Joins Forces with Bai® for the Raspberry Lemon Lime Infusion
<
47
Affordable Chicken Sandwich Promotions
Affordable Chicken Sandwich Promotions
Popeyes is Offering Chicken Sandwiches for $4.20 on 4/20
<
46
Opulant Soda Can Designs
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
<
45
Anime-Inspired Celeb-Backed Backpack Designs
Anime-Inspired Celeb-Backed Backpack Designs
The Sprayground x Soulja Boy Collab is Playful
<
44
Model-Inspired Fashion Collections
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
<
43
Rapper-Approved Footwear Collections
Rapper-Approved Footwear Collections
The UGG x Post Malone Capsule is Highly Sought After
<
42
Celebrity-Backed Used Furniture Sales
Celebrity-Backed Used Furniture Sales
Kaiyo Collaborates with Sonja Morgan from Real Housewives
<
41
Athlete-Backed Media Partnerships
Athlete-Backed Media Partnerships
Draymond Green Extends His Partnership with The Volume
<
40
Actor-Supported High Jewelry Campaigns
Actor-Supported High Jewelry Campaigns
BULGARI Debuts Zendaya & Anne Hathaway for Eternally Reborn
<
39
Elevated Streetwear Auctions
Elevated Streetwear Auctions
TEAM WANG Design & JOOPITER Gear up to Launch TEAM JOOPITER
<
38
Athlete-Approved Superfood Supplements
Athlete-Approved Superfood Supplements
Happy Viking is a Nutrition Brand Created by Venus Williams
<
37
Pop-Punk Band-Branded Cannabis Strains
Pop-Punk Band-Branded Cannabis Strains
State Champs Participates in Rythm's Artist Series
<
36
Celebrity-Backed Beauty Partnerships
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
<
35
AI-Powered Digital Celebrities
AI-Powered Digital Celebrities
Soul Machines is Debuting Digital Marilyn at SXSW 2024
<
34
Sports-Branded Cereal Collaborations
Sports-Branded Cereal Collaborations
Catalina Crunch Collaborates with Jalen Brunson
<
33
Iconic Artist-Adorned Jeans Lines
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
<
32
Vodka-Branded Festival Series
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
<
31
Humorous Condiment Campaigns
Humorous Condiment Campaigns
Mike's Amazing Taps Jason Alexander for Its New Campaign
<
30
Humorous Payment Campaigns
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
<
29
Enchanting Fragrance Campaigns
Enchanting Fragrance Campaigns
Rihanna is the New Face of Dior's J’Adore Perfume
<
28
Pride-Celebrating Jewelry Collections
Pride-Celebrating Jewelry Collections
Olaeda Partners with Jamie Pandit for a Unique Collection
<
27
Iconic Model Campaigns
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
<
26
Celebratory Jewelry Campaigns
Celebratory Jewelry Campaigns
David Yurman’s 2024 Holiday Campaign Features Notable Celebrities
<
25
Celebrity-Inspired Cocktail Menus
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
<
24
Curated Travel-Size Skincare Kits
Curated Travel-Size Skincare Kits
Glow Recipe Presents the 'Get Glowing with Me Kit' by Katie Fang
<
23
Cheeky Tequila Campaigns
Cheeky Tequila Campaigns
Pantalones Organic Tequila Reprises an Iconic Matthew McConaughey Role
<
22
High-Profile Brand Launch Events
High-Profile Brand Launch Events
NO CAP! Soda Pop is Launching with Marshmello on August 4th
<
21
Characterized Haircare Campaigns
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
<
20
Ultra-Chic Red Activewear Lines
Ultra-Chic Red Activewear Lines
Year of Ours Introduces the ALL RED EVERYTHING Collecction
<
19
Musician-Fronted Luxury Fashion Campaigns
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
<
18
Inspiring Back-to-School Campaigns
Inspiring Back-to-School Campaigns
BIC Partners with GRAMMY-Nominated Artist Charlie Puth
<
17
Movement-Inspired Brand Partnerships
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
<
16
Star-Studded Tech Campaigns
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
<
15
Basketball Player-Approved Sneaker Designs
Basketball Player-Approved Sneaker Designs
PUMA Hoops & LaMelo Ball Will Release Two New Colorways
<
14
Confetti-Filled Snacking Commercials
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
<
13
Cinematic Bath Water Candles
Cinematic Bath Water Candles
Saltburn-Inspired Candles Were Inspired by the Film's Memorable Scene
<
12
Thematic Super-Villain-Inspired Makeup Campaigns
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
<
11
Artist-Inspired Perfume Designs
Artist-Inspired Perfume Designs
The Frida Kahlo Eau De Toilette is Aesthetically Minded
<
10
Makeup-Free Fashion Campaigns
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
<
9
Celebrity-Approved Luxury Fashion Lines
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
<
8
Celebrity-Fronted Mobile Game Commercials
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
<
7
Aggressive Athlete Ads
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
<
6
Cheeky Rapper Vinyl Figurines
Cheeky Rapper Vinyl Figurines
Superplastic Launches the Legend of Malone Figurine
<
5
Actress-Launched Luxury Skincare Lines
Actress-Launched Luxury Skincare Lines
Hunter Schafer Collaborates with Shiseido on a New Line
<
4
Celebrity-Led Luxury Handbag Campaigns
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
<
3
Intimate Candlelit Music Experiences
Intimate Candlelit Music Experiences
Airbnb Presents a Living Room Session with Doja Cat
<
2
Fabulous Fashion Ad Campaigns
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
<
1
Celebrity-Fronted High-Fashion Campaigns
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
<